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Money talks? Communication as/and Economy

International Interdisciplinary Conference

May 04, 2017

Corvinus University of Budapest

Budapest, Fővám tér 8.

The aim of this international conference – organised by The Institute of Behavioural Sciences and Communication Theory of Corvinus University of Budapest – is to reveal the mostly hidden dimensions and concepts behind the intersection of communication and economy, and to offer novel perspectives on their combined interpretation and analysis.

The conference is based on two main pillars: a) Communication as a framework explaining economic behaviour; and b) Communication as Economics.

Pillar 1

Communicational behaviour and the use of language not only express but also greatly influence the way we think about the world, our everyday actions, and our habits and experiences.

  • How can it be that in a similar economic environment the speakers of diverse languages economise completely differently, have a different relationship to money, as well as to taking out loans and repaying them?
  • Why is it that bank account savings or financial awareness cannot be increased by traditional marketing methods after a while?
  • What communicational and linguistic factors can influence changes in our experience and behaviour related to money and economy? 

Pillar 2

The ever-pervasive digital media culture and the incessantly operating news industry have created an economy of communication: a market where human attention and participation are considered as commodities. Cognitive capitalism and the circulating media have created new patterns of attention-economy, thereby raising a number of practical and ethical questions. These are issues where scientific research cannot lose its predominant interpretive capacity.

Important dates

Abstract submission deadline


Notification of acceptance


Confirmation of attendance


Invited speakers

Mari Lee Mifsud

University of Richmond, Richmond (USA)

Mari Lee Mifsud is Professor of Rhetoric at the Department of Rhetoric and Communication Studies, and Program Coordinator of Women, Gender, and Sexuality Studies at the University of Richmond. Professor Mifsud’s areas of expertise include histories and historiographies of rhetoric and ideas, ancient Greek rhetorical theory and other interdisciplinary studies, such as philosophy, political theory, women’s studies and humanistic inquiries in general. Her most recent book, Rhetoric and the Gift: Ancient Rhetorical Theory and Contemporary Communication, was published in 2015 by Duquesne University Press.

Raymond W. Gibbs, Jr.

University of California, Santa Cruz (USA)

Raymond W. Gibbs, Jr. is Professor of Psychology at the University of California, Santa Cruz. Professor Gibbs’ research interests are in the fields of experimental psycholinguistics and cognitive science. His work concerns a range of theoretical issues, ranging from questions about the role of embodied experience in thought and language, to looking at people’s use and understanding of figurative language (e.g., metaphor, irony, idioms). His most recent book, Interpreting Figurative Meaning (co-authored with Herbert Colston), was published in 2012 by Cambridge University Press.

Zoltán Kövecses

Eötvös Loránd University, Budapest (Hungary)

Zoltán Kövecses is Professor of Linguistics at the Department of American Studies, Eötvös Loránd University, Budapest. Professor Kövecses’ research interests include the language and conceptualization of emotions, cross-cultural variation in metaphor, and the issue of the relationship between language, mind, and culture from a cognitive linguistic perspective. His most recent book, Where Metaphors Come From: Reconsidering Context in Metaphor, was published in 2015 by Oxford University Press.


The program of the conference can be found: HERE


    Welcome to Budapest, one of the most picturesque riverside capitals of Europe! The city is divided into two parts by the Danube – Buda and Pest – representing two very different characters of the city both historically and culturally. The classic, suburban Buda side has a lot to offer with its historic Castle District, galleries, Roman ruins and its notable buildings, which include the Buda Castle, the Citadel or the Hungarian president’s residence, Sándor Palace. The dynamic and invigorating Pest side presents the largest parliament building in Europe, but it is also famous for its marvelous baths and pools, antique stores and café houses. If you take a walk along the riverside promenade next to Corvinus University, the sight of Gellért Hill and the Statue of Liberty unfolds before you, and you can also witness the pure beauty of the Danube and the magnificent bridges leaning over it. No wonder Budapest is considered to be Europe’s jewelry box.

    How to reach us?

    Arriving by plane

    -Take bus 200E to Kőbánya-Kispest metro station
    -Take Metro M3 to Kálvin tér
    -The university is a 5-minute walk on foot from Kálvin tér

    Arriving at nyugati pályaudvar

    -Take Metro line M3 to Kálvin tér
    -The university is a 5 minute walk from the stop

    Arriving at Keleti pályaudvar

    -Take Metro line M4 to Fővám tér
    -The university is right next to the stop

    Inside the building

    Abstract resubmission

    Accepted abstracts need to be reformatted according to the following guidelines and sent to by 27 March.

    The stylesheet for the abstracts can be downloaded from here:

    About the Institute of Behavioural Sciences and Communication Theory

    Corvinus University of Budapest is one of the highest-ranked  tertiary education institutions both within Hungary and Central and Eastern Europe. The Institute of Behavioural Sciences and Communication Theory is proud to contribute to this success as the top institute within its field (according to official rankings). Our BA and MA programmes provide students with an exceptionally colourful and interdisciplinary curriculum; our hugely popular English-language BA programme in Communication and Media Sciences – unique to the Central and East European region – was launched in 2013. Students wishing to pursue their studies at a postgraduate level can do so at our Doctoral School of Social Communication. We have an exceptionally active and close-knit community of students and highly devoted and friendly staff, who all take an active part in organizing a wide range of academic and social events throughout the semester – thus contributing to the welcoming and cooperative atmosphere that is the hallmark of the Institute.

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